GURU Organic Energy Drink Flavors, Ingredients, Benefits & Potential Side Effects

In a Nutshell:

  • GURU was founded in 1999 in Canada and was one of the first natural energy drinks.
  • Made with organic, plant-based ingredients like green tea, guarana, fruit juices and cane sugar.
  • Provides sustained energy without causing jitters, anxiety, or sugar crashes.
  • Moderate caffeine content of 100-150mg per can from green tea and guarana.
  • Available in a variety of flavors including Original, Lite, Tropical Punch, Yerba Mate, Matcha, and more.
  • Certified organic, non-GMO verified, vegan, and gluten-free. Uses no artificial ingredients.
  • Widely available for purchase online and at major grocery/convenience stores in Canada and the US.
  • Potential side effects from excess caffeine/sugar include jitters, trouble sleeping, crashes.

What is GURU Organic Energy Drink?

GURU Organic Energy Drink is a line of organic energy drinks made by Guru Organic Energy Corp, a company based in Montreal, Canada. GURU was launched in 1999 and was one of the first natural, plant-based energy drinks on the market.

GURU energy drinks are made with organic and natural ingredients like green tea, guarana, ginseng, and fruit juices. They contain natural caffeine from green tea and guarana but do not contain any synthetic caffeine. The drinks are sweetened with organic cane sugar and organic fruit juices, not artificial sweeteners.

Why Drink GURU Organic?

There are several advantages to choosing GURU Organic Energy drinks over mainstream energy drinks:

Natural Ingredients: GURU only uses high-quality natural and organic ingredients like green tea, guarana, ginseng, and fruit juices. Mainstream energy drinks often contain artificial sweeteners, synthetic caffeine, and other artificial ingredients.

No Sugar Crash: Because GURU is sweetened with organic cane sugar and fruit juices, it provides natural sustained energy without causing a sugar crash later. The natural caffeine from green tea and guarana also provides smooth, long-lasting energy.

No Jitters: The moderate amount of natural caffeine in GURU drinks provides alertness and energy without causing jitters or anxiety like some high-caffeine energy drinks.

Nutrient-Dense: In addition to natural caffeine, ingredients like green tea, ginseng, and fruit juices provide antioxidants, vitamins, and minerals for an extra nutrition boost.

Refreshing Flavors: GURU energy drinks come in light, refreshing flavors like Citrus, Tropical Punch, and Berry. They don’t have the super-sweet artificial flavors of many mainstream energy drinks.

Organic/Sustainable: Choosing organic and ethically-sourced ingredients is better for the environment and supports sustainable agriculture. GURU is committed to organic, eco-friendly practices.

Who is GURU Organic For?

GURU Organic Energy drinks are a great option for health-conscious consumers looking for a natural energy boost.

Here are some of the main target consumers for GURU Organic energy drinks:

Active Lifestyles: People with active, fast-paced lifestyles can benefit from the sustained energy and focus GURU provides. This includes everyone from busy professionals to athletes and gym-goers.

Natural Product Users: Consumers who prefer natural, organic products and avoid artificial ingredients are a key demographic for GURU. This includes the growing market of organic product enthusiasts.

Health-Conscious Consumers: Those who pay close attention to their nutrition and sugar intake appreciate GURU for its low-sugar, nutrient-dense formula using organic superfoods like green tea and ginseng.

Millennials and Gen Z: Younger demographics like Millennials and Gen Z tend to be the biggest consumers of natural/organic products. GURU appeals to their preferences.

Students and Gamers: Students pulling all-nighters, gamers, and anyone else who needs sustained focus and alertness benefit from GURU’s smooth, long-lasting energy.

Eco-Conscious Consumers: People who value sustainability, ethical sourcing, and organic agriculture appreciate GURU’s commitment to organic ingredients and eco-friendly practices.

List of GURU Organic Flavors

Over the past two decades, GURU has released many delicious and innovative flavors of its energy drinks, crafted using organic, plant-based ingredients.

Original GURU Flavors

GURU’s original energy drinks launched in 1999 and included:

  • GURU Original – GURU’s signature flavor, featuring a blend of apple and grape flavors. It contains 142mg of natural caffeine from green tea and guarana seed extracts.
  • GURU Lite – A lighter version of Original GURU with only 25 calories per can and 142mg of caffeine. It is sweetened with monk fruit and stevia.

Expanded Flavor Lineup

As GURU grew in popularity, it continued expanding its flavor lineup:

  • GURU Matcha (2016) – An energy drink featuring organic matcha green tea flavor with 142mg of natural caffeine.
  • GURU Yerba Mate (2020) – Made with yerba mate, this flavor has a light citrus taste and 142mg caffeine.
  • GURU Guayusa Tropical Punch (2021) – Guayusa leaf extract provides 142mg natural caffeine in this tropical fruit punch flavor.
  • GURU Theanine Fruit Punch (2023) – Contains 97 mg of L-Theanine in combination with 40mg of natural caffeine to enhance mental focus and performance. It has a fruit punch flavor with yuzu citrus.
  • GURU Grapefruit – A tart, refreshing grapefruit flavor with 100mg caffeine.

Organic Energy Waters

In 2016, GURU introduced a line of energy waters containing 100mg organic caffeine but no sugar or calories:

  • GURU Energy Water – Lime, grapefruit, and pomegranate flavors.

List of Ingredients

GURU Organic Energy drinks contain a blend of natural plant-based ingredients to provide an energy boost. Here are some of the key ingredients found in GURU energy drinks:

  • Carbonated Water – The sparkling water base.
  • Organic Cane Sugar – Provides sweetness and energy.
  • Organic Fruit Juices – For flavor and antioxidants. Juices used include white grape, lemon, and orange juice.
  • Citric Acid – Adds tartness and flavor.
  • Natural Flavors – Plant-derived flavors to enhance taste.
  • Organic Green Tea Leaf Extract – Provides caffeine for sustained energy. Also supplies antioxidants.
  • Organic Guarana Seed Extract – Additional natural caffeine source.
  • Organic Ginseng Root Extract – An adaptogen believed to increase energy, cognition, and lower stress.
  • Organic Echinacea Flower Extract – May enhance immune function and prolong caffeine activity.
  • Organic Stevia Leaf Extract – Used in low-calorie GURU Lite drinks as a natural sweetener.

The organic plant extracts like green tea, guarana, ginseng, and echinacea make GURU unique among energy drinks. They provide naturally occurring caffeine, antioxidants, and other beneficial compounds.

Nutritional Information

Here are the basic nutritional facts for an 8.4oz can of original GURU Organic Energy drink:

  • 80 calories
  • 21g carbohydrates
    • 21g sugar
  • 100mg caffeine
  • 0g fat, protein, fiber
  • 0% DV for all vitamins and minerals

The main nutrients in GURU energy drinks come from the added organic cane sugar and fruit juices which provide carbohydrates, natural sugars, and calories.

The caffeine content per 8.4oz can ranges from 100-150mg depending on the flavor. This caffeine comes from organic green tea and guarana extracts.

GURU Organic Energy drinks are fat-free and contain no protein or fiber. They also do not contain significant amounts of vitamins or minerals.

Potential Side Effects

GURU energy drinks contain moderate amounts of caffeine and sugar, which may cause some side effects if consumed excessively:

  • Jitters, anxiety, restlessness – Excess caffeine can cause jitteriness and anxious symptoms in those sensitive to stimulants.
  • Difficulty sleeping – Caffeine may disrupt sleep if consumed late in the day.
  • Sugar crash – The natural sugars may cause an energy crash after the initial caffeine boost.
  • Headaches – Both caffeine withdrawal and sugar crashes can trigger headaches.
  • Dehydration – Caffeine has a mild diuretic effect which can leave you dehydrated.
  • Digestive issues – Some may experience bloating, diarrhea, or stomachaches from the caffeine or sweeteners.
  • Increased heart rate and blood pressure – Possible from high caffeine intakes.
  • Caffeine dependence – Daily use can lead to reliance on caffeine to feel energized.

These side effects can be avoided by moderating intake to 1 can per day and avoiding consumption late in the day. Those sensitive to caffeine may want to limit GURU energy drinks further or opt for the lower caffeine GURU Lite version.

Is GURU Organic Drink Vegan?

Yes, GURU Organic Energy drinks are certified vegan. The drinks do not contain any animal products or byproducts.

GURU is also certified organic by Ecocert, non-GMO verified, and gluten-free. So GURU Organic Energy drinks are suitable for vegans and vegetarians.

Does GURU Organic Energy Drink Contain Alcohol?

No, GURU Organic Energy drinks do not contain any alcohol. They are non-alcoholic beverages.

Where to Buy GURU Organic

Here are some of the places where you can buy GURU Organic Energy drinks:

  • GURU Website – Purchase online from their website store and use their store locator to find nearby retail locations.
  • Amazon – Many GURU Organic Energy drink flavors available on
  • Walmart – Carried in most Walmart stores across the US and Canada. Also available on
  • Target – Sold at most Target locations and online at
  • 7-Eleven – Available for purchase at 7-Eleven convenience stores.
  • HEB – Sold at Texas-based supermarket chain HEB.
  • Kroger – Carried by Kroger and its banner stores like Ralphs, Fred Meyer, and more.
  • Safeway – Can be found in Safeway supermarkets and affiliated stores across North America.
  • Publix – Sold in Publix supermarkets in the Southeastern US.
  • Wegmans – Available at Wegmans grocery stores in the Mid-Atlantic and Northeast US.

GURU energy drinks can be found coast to coast at major grocery chains, convenience stores, online retailers, and through their website. Use their store locator tool to find GURU beverages near you.

Here are the official social media pages for GURU Organic Energy drinks:

GURU Energy posts updates on new products, promotions, sponsored events, and more on their social media pages.

Following them on social can help you stay up to date on the latest news and offerings from GURU Organic Energy drinks. You can also find recipes, fitness tips, and lifestyle content related to their natural energy drinks.

The Story Behind GURU Organic

GURU Organic Energy was founded in 1999 by Canadian entrepreneur Carl Goyette. Goyette had a vision to create an energy drink using healthy, natural ingredients after seeing the success of early “smart drinks” containing herbs, vitamins, amino acids and other supplements.

Unlike the artificial, high-sugar energy drinks dominating the market, Goyette sought to craft a drink that provided clean energy from organic plant-based sources like green tea, yerba maté, and guarana. He believed energy could come from nature, not synthetic lab-produced ingredients.

It took years of perfecting the formula and sourcing high-quality organic and fair trade ingredients before Goyette launched GURU Original in 2004. It was the first energy drink to be USDA Organic certified, distinguishing it from conventional brands.

GURU’s commitment to organic, sustainable ingredients and ethical business practices attracted fans among natural product consumers and health-conscious demographics.

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Joe Gillian is an enthusiastic writer who finds joy in creating content about living a healthy, balanced lifestyle in our tech-driven world. When he's not typing away on his laptop, you can find him outdoors hiking, biking, and recharging his mind, body and spirit.

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